In 1954, Dave Mitchell started a boutique cycle shop in
Liardet St, New Plymouth,
which catered for the racing cyclist.
Kevin Filer brought the business in the late sixties(?), and started making
Mitchell race bikes in 1972-'73.
The bikes were built in New Plymouth until about 1981/82
when building was moved to Wanganui
where they were built by former Mitchell apprentice Mark McLean.
Mark went on to buy Mitchell Cycles.
or Columbus SL / SLX.
Mitchell road bikes, their popularity probably peaking
in the early eighties.
The classic Stephen Cox (left) on a classic Mitchell
Stephen Carton, Dulux 1982.
Notice a Columbus decal on the seat tube.
I was told by Kevin that this sticker was put on the bikes that
were built out of the best steel on hand in the workshop
at the time.